September 4 - 4:30 pm
Pescara, Aurum Ideas Factory
Collective memory is an intangible asset and a fundamental dimension of common living, with a great communicative value. It shapes ideas and builds identities, generating concrete and real effects on the lives of citizens. Through the projects and visions of one of the most innovative contemporary architects, we will reflect on how the narrative power of space - and the experiences that take place there - can give an invisible force of identity a tangible form and value; thus producing a social wealth.