Shaping ideas: improving life in an ever-changing world

March 8 - 4:30 pm
Pescara, Aurum - Ideas Factory 

“Imagination is more important than knowledge” said Albert Einstein. The future of humanity will be probably based on the application of a multidisciplinary cross design to a human-to-human approach, aiming at recovering the possible, visionary uses of the most ground-breaking technologies in a purely social and cultural perspective. Our goal is to grow in exploring and understanding the new digital phenomena that is surrounding us as individuals and citizens, between art and Artificial Intelligence, architecture and social design, looking for a new balance among technological acceleration, unchanging values and actual well-being of the communities.


Lectio Magistralis

  • Social robotics: a new era for human-machine interaction

    What happens if the main challenge in robotic design becomes that of building efficient, enjoyable, fun machines to communicate with, rather than simply "working" machines? Heather Knight, professor of Computer Science at the University of Oregon, and her female-robot Ginger, shows the effect of a new approach on human-machine interaction, strongly inspired to the social principles of empathic communication and charisma.


  • Art and digital technology. New languages from the Silicon Wadi

    The relationship between human identity and algorithmic mediation is at the heart of contemporary social life. Through the presentation of a series of significant works — by authors such as Miri Segal, Agnieszka Kurant and Trevor Pagle—- Nicola Trezzi has approached the theme of human design and its relationship with digital technologies and artificial intelligence, through the filter of art.

  • From artificial language to emotional machines

    The dual role of digital artist and computer designer allows Raphael Arar to frame with a single glance the technical challenges related to the construction of efficient computer systems, and the critical issues that emerge from the relationship between humans and machines. His works of art reflect and embody this relationship in a emblematic manner, by exploring the complex intertwining of cultural aspects concerning language and emotions, and the surprises emerging from the encounter between human logic and the artificial intelligence logic.

  • A new narrative for Europe

    The relationship between communication campaigns carried out with digital and traditional “on the ground” means, the difficult media environment, the skepticism and disinterest of young people. These are some of the themes that Stephen Clark, coordinator of the campaign for the European Parliament elections, addressed during the Oscar Pomilio Blumm Forum.



    Director Center of Contemporary Art Tel Aviv

    He is the director of the Center of Contemporary Art of Tel Aviv, which is located in the Silicon Wadi, the Middle-Est region with the densest concentration of high technology companies. After his diploma at the Academy of Brera and before arriving at the head of one Israel’s leading centers for the promotion of contemporary art, Trezzi worked as art journalist for many international newspapers, has been a curator at the Prague Biennale Foundation and the head of the Master of Fine Arts at the Bezalel Academy of Arts and Design of Jerusalem.


    Professor of Social Robotics

    Professor of Computer Science at the Oregon State University, at the Collaborative Robots and Intelligent Systems (CoRIS) Institute, she directs the CHARISMA Robotics Lab, where she uses performing arts as a bridge to investigate human-robot interaction. Her robot Ginger performs stand-up comedy talks, processing the inputs received from the audience. Irony and enterteinement become a field to test and improve the linguistic and emotional competences of Artificial Intelligence.



    The archistar Max Dudler puts together Swiss minimalism and classical rationalism, proving how the quintessence of conceptual architecture still constitutes the nucleus, the basic atom of an ethical design of human communities. Professor at the Kunstakademie of Düsseldorf and Visiting Professor in many universities all around Europe, he has designed for urban planning, historical preservation, exhibitions, forniture and much more, earning an international recognition and more than 25 prices.


    Visionary Designer

    Arar designs artificial intelligence systems using art as a trigger to stimulate and guide research. With his technological and artistical installations, that have been exposed in international museums and galleries, he translates the intangible aspects of emotional intelligence into a machine-readable format. He is Principal Designer at the Kahn Academy, Lecturer at the San José State University (both in California), Designer & Researcher at IBM. He has worked with Apple, Google, The Smithsonians.


    Director for Relations with Citizens EU Parliament

    Since 2012, he is supervisor of the communication strategies of the European Parliament, the only EU institution elected directly by the citizens of the Union. He is coordinating the very crucial communication campaign of the 2019 EU Parliament Elections, the #thistimeiamvoting campaign.