Communicating values

New challenges, new territorial contexts but identical determination and mission: to give value to ideas. Today, more than ever, the goal of Pomilio Blumm has a new social dimension, connected to the challenges of institutional communication in Europe: that is what emerges from the event "Internationalizing the industry of ideas", during which last June the agency Pomilio Blumm has presented its budget.

In the last few years, Pomilio Blumm has intensified its international efforts, raised from 11% in 2014 to 42% in 2015, with a forecast of 75% at the end of 2016, with the acquisition of relevant commissions in the Euro-Mediterranean and Asian area. This commitment reflects the desire to create global value with ideas “made in Italy”.

If the international formula awarded Pomilio Blumm, the work that needs to be done by all public communicators of Europe is still so much: that is confirmed by David Lane, journalist at The Economist. Lane attended the event that took place the day before the EU referendum in UK: «Europe – Lane affirmed – needs a complete, transparent and continuous story. Its values ​​are the same of Britain: peace, mutual understanding, imagination. These values were not discussed in the EU referendum debate: whatever happens, the vote will be a failure of the institutional communication».